Meet the dynamic duo behind Sensibly Sweet:

The onset of Sensibly Sweet began with the formation of a mother-daughter innovative team. The daughter, Jenna, a culinary school graduate who specializes in baking, decided to combine forces with her mother, Carmen, an artist and owner of Party Etc., a party decorating business established in 1996. Together they created Sensibly Sweet, a custom cookie company that centers around families and their special events.

Carmen, who has a degree in fashion design from the Fashion Institute of New York, and interior decorating from the New York School of Interior Design has always had a passion for party decorating. Whether it was a small gathering with friends or her daughter’s Quinceañera, she has always paid attention to detail. Her focus, the décor of the room, from balloons, to tulle, to twinkling white lights, no stone ever goes unturned.

The idea of the cookies started with Jenna’s colleague and friend Josh Lynn (www.joshlynn.com) who approached her about making “Thank You” boxes for his brides.  That idea was the beginning of a new direction to the Sensibly Sweet portfolio.  Thank you, Josh!

Jenna, who has her BPS in Culinary Arts, has always had a passion for baking. Growing up with a very artistic, creative mother, it was inevitable that she would decide to join forces with her.  Together they not only create fabulous cookies and have fun decorating beautiful banquet halls but they also share their very special mother-daughter bond.